A cornerstone of health care in the Spokane region, Providence Health Care found itself navigating unfamiliar territory.

Unknown implications of Federal health care reform, a well-funded for-profit competitor, physician practice integration and a host of other issues created an uncertain landscape.

It was time to shift from positioning “just” services, to finding new ways to engage the community around the future of health care delivery.

DHC worked with Providence leadership to develop a proactive strategy that engages audiences in a new way and positions them as the health care leader in the region. From special events to a new advertising program, and renewed strategy for broadening the regional health care discussion, DHC’s work was a catalyst for renewed communications.  Work DHC conducted for Providence included:

-Message development
-Internal communications
-Community forum strategy and event coordination
-Media training and media relations strategy
-Brand management
-Qualitative research with patients
-Grassroots community relations program
-Development of an organizational point of view and communications platform
-Issues management