Featured Case Study: Itron
DHC has worked with Itron—a global supplier solutions provider to the utility industry—since 2003. During this time we’ve led large-scale corporate repositioning, thought leadership programs and broad-based brand and business strategy support.
In many ways, DHC has grown with Itron. Early work saw DHC lead Itron’s international marketing and communications program. This brought us literally around the world as we helped the international business unit drive business, reposition itself and grow awareness. Since this early role, our work has matured to play an even deeper strategic role. From developing and driving Itron’s corporate “Point of View” thought leadership program, to creating a new visual strategy and brand story, we support this $2 Billion corporation in diverse ways while helping them grow in a highly competitive smart grid market.
Click on the below link to listen to Itron’s VP of Global Marketing talk about what Point of View has done for Itron.
http://vimeo.com/24334615